{"version":"1.0","provider_name":"Liza Le Guern","provider_url":"https:\/\/renneo-campus-dev.fr\/rmdso1\/liza-leguern","author_name":"lizaleguern","author_url":"https:\/\/renneo-campus-dev.fr\/rmdso1\/liza-leguern\/author\/lizaleguern\/","title":"Marketing - Liza Le Guern","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"GRGwqoGKVB\"><a href=\"https:\/\/renneo-campus-dev.fr\/rmdso1\/liza-leguern\/marketing\/\">Marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/renneo-campus-dev.fr\/rmdso1\/liza-leguern\/marketing\/embed\/#?secret=GRGwqoGKVB\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Marketing\u00a0\u00bb &#8212; Liza Le Guern\" data-secret=\"GRGwqoGKVB\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/renneo-campus-dev.fr\/rmdso1\/liza-leguern\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/renneo-campus-dev.fr\/rmdso1\/liza-leguern\/wp-content\/uploads\/2026\/06\/pexels-tiger-lily-7108465-scaled.jpg","thumbnail_width":2560,"thumbnail_height":1707,"description":"\u00c9tudes de March\u00e9 et Marketing Strat\u00e9gique R\u00e9aliser des \u00e9tudes de march\u00e9\u00a0et des analyses concurrentielles (benchmarks) pour identifier les opportunit\u00e9s et les menaces du secteur. D\u00e9finir les \u00ab\u00a0Personas\u00a0\u00bb\u00a0(profils types des clients id\u00e9aux) et analyser le comportement d&rsquo;achat des consommateurs. Participer au positionnement de la marque\u00a0et \u00e0 la d\u00e9finition du marketing mix (Politique des 4P : Produit, [&hellip;]"}